February 24, 2026
Herbalife, a premier global health and wellness company driven by community power and digital platforms, has announced that global sports icon Cristiano Ronaldo has acquired a 10% equity stake in HBL Pro2col Software, LLC, a Herbalife subsidiary that owns the Pro2col technology.
Pro2col is Herbalife’s next-generation digital health and wellness operating system. It is engineered to foster daily engagement, drive sustainable behavior modification, and deliver measurable results through a structured, data-driven wellness approach.
Ronaldo has invested $7.5 million USD alongside commitments to provide sponsorship rights and services to Pro2col Software. This investment reflects Ronaldo’s deep personal commitment to health and nutrition, alongside his robust confidence in the future of personalized nutrition. It also showcases Herbalife’s dedication to making data-driven health and wellness accessible to global communities by marrying innovative technology with the power of one-on-one distributor support.
Herbalife has served as Ronaldo’s official global nutrition partner since 2013, inspiring international benchmarks in nutrition and sports performance. Together, they co-developed Herbalife24 CR7 Drive, a sports drink precisely formulated to meet the nutritional and performance demands of the global football legend, benefiting athletes of all tiers worldwide.
Stephan Gratziani, Chief Executive Officer of Herbalife, stated: “Cristiano has been an invaluable partner for over a decade. His decision to take an equity stake in Pro2col marks a major milestone in this relationship. His investment mirrors our shared belief in the power of nutrition, data, artificial intelligence, and personalized insights to optimize wellness outcomes, further cementing our confidence in the future of Pro2col.”
Pro2col utilizes individualized data to craft tailored wellness plans, covering daily habit formation and intelligent nutritional tracking. The platform seamlessly adapts to unique lifestyles, making wellness tracking both simplified and deeply personal.
At the core of the platform is the Pro2Score, a proprietary health-scoring matrix that monitors progress across key wellness indicators, designed to provide clarity, motivation, and actionable data to sustain a healthier lifestyle. Additionally, Pro2col empowers Herbalife Independent Distributors with tools and data-driven insights to elevate customer engagement and coaching, making personalized nutrition and wellness highly accessible and scalable.
Cristiano Ronaldo expressed: “Our relationship over the past decade has been built on a foundation of trust and shared goals. Investing in Pro2col is a natural evolution. Beyond being a brand ambassador, I want to actively participate in building and driving a platform that can truly transform how people manage their health. I have witnessed firsthand how Herbalife bridges science, innovation, and personal support to make health and wellness more accessible.”
Pro2col underpins Herbalife’s long-term corporate strategy to evolve into a connected, data-driven health and wellness platform—unifying premium products, community support, artificial intelligence, and digital capabilities to serve its global customer base more effectively.
Currently, Herbalife has initiated a strategic phased beta rollout of Pro2col to gather real-world user insights, supporting a broader commercial launch in the future. Beta access is currently open to distributors and customers across the United States, Canada, and Puerto Rico, with plans to expand to additional international markets, starting with select countries in the EMEA region within 2026.
For further information, please visit www.herbalife.com
