Herbalife, a premier global health and wellness company, has launched the “Fuel Like Ronaldo” campaign, translating the nutritional and physical care concepts of a world-class athlete into an accessible and practical health routine for everyday life.
With over 20 years of experience working with professional athletes, including its partnership with global sports superstar Cristiano Ronaldo, Herbalife is committed to making Performance Nutrition accessible to everyone. The goal is to help consumers boost energy, recover effectively, and build sustainable healthy routines. Launched during a period when the world is watching major annual football events, the campaign reflects the “discipline” and “preparation” of a world-class athlete, aiming to inspire people to willingly take charge of their health.
Stephan Gratziani, CEO of Herbalife, stated, “For over 20 years, Herbalife has helped world-class athletes enhance their performance through research-backed nutrition. The Fuel Like Ronaldo campaign makes this knowledge more accessible by combining our sports nutrition expertise with new digital tools to create a simple, practical health care system that helps everyone live a more active and healthier life.”
Decoding Athlete Fitness for Practical Self-Care The “Fuel Like Ronaldo” campaign conveys nutritional concepts through a simple 4-step framework:
- Prepare: Ready the body each day with balanced nutrition and proper hydration.
- Perform: Learn how to maintain energy levels and focus during work or activities.
- Recover: Understand effective body recovery and muscle repair.
- Repeat: Build consistency to lay the foundation for long-term good health.
Breaking Limits with Expert Partners Herbalife is the world’s #1 protein shake brand and the #1 active and lifestyle nutrition brand globally. It is trusted by over 120 professional athletes and sports teams across more than 35 sports. In the football industry, Herbalife sponsors over 20 events globally, including male and female athletes, teams, and youth development programs. It also boasts a 20-year partnership with the LA Galaxy, marking the longest-running jersey sponsorship in Major League Soccer history.
The relationship between Herbalife and Cristiano Ronaldo reflects their shared commitment to sports nutrition. Since 2013, Herbalife has supported Ronaldo’s training with products like the Formula 1 Protein Shake and CR7 Drink Mix, a sports drink co-developed with Ronaldo to meet the demands of high-level competition. Furthermore, the collaboration extends to personalized nutrition, highlighting Ronaldo’s investment in Herbalife’s digital platform, Pro2col™, and Herbalife’s acquisition of Bioniq, a personalized nutrition company backed by Ronaldo.
This campaign is inspired by Herbalife’s extensive work in the sports industry. The core idea is simple: while world-class athletes strictly manage every detail of their routines, those basic principles can easily be applied to everyday life. For example, “hydration” plays a crucial role in maintaining energy, focus, and recovery, yet it is often overlooked. Therefore, the “Fuel Like Ronaldo” campaign aims to share this knowledge to help people build small, consistent habits that lead to meaningful health improvements.
Cristiano Ronaldo revealed, “Nutritional discipline is a key part of my success both on and off the pitch. I have worked with Herbalife for many years and believe in the power of consistent and structured physical care. This is the origin of the Fuel Like Ronaldo campaign, which aims to pass on these principles so everyone can fuel up, recover, and feel their best every day.”
“Fuel Like Ronaldo” will be rolled out globally through various activities and content formats. This includes fan meets at major sports events, social media content featuring insights from experts and athletes, and digital experiences that allow people to learn how to care for themselves like professionals.
Meanwhile, over 2 million Herbalife distributors worldwide will play a crucial role in transmitting this knowledge to consumers everywhere.
